For Plush Crush, I created the concept for collectible tokens and designed the gameplay loop—turning a simple plush surprise into an interactive experience with a throw, crush, collect, and rebuild mechanic. I also contributed plush character designs and handled packaging layout, helping shape the product into a playful and replayable collectible line.

I initiated and created a series of quirky, seasonal GIFs for Instagram to promote the Plush Crush line. These animated visuals helped boost engagement by showcasing the product’s fun personality and connecting with fans throughout the year. Check them out on GIPHY: search PLUSH CRUSH!